by Playfuls Staff |
2nd March 2006
Microsoft wants to go against everybody, simultaneously or one at a time. It’s got issues with Sony regarding gaming consoles, in Apple’s case it wants a new equipment that would threaten iPod’s supremacy, and the race against Google in the field of [more] search technologies is no secret.
In fact, even since last year, Steve Ballmer used every opportunity in order to share his opinion that Google is far from having the best possible search technology, and that Microsoft is really trying to develop something better. Moreover, Gates himself has stated that search technologies are far away from their full potential.
Now it’s Neil Holloway’s, Microsoft’s president for Europe, Middle East and Africa, turn to go back to this obsession of online searches to close to the heart of the giant from Redmond.
Talking at the Reuters Global Technology, Media and Telecoms Summit conference, Neil Holloway warned that in six months, Microsoft will launch a search engine which will make Google seem absolutely irrelevant. From what Mr. Holloway says, the search engine will first be launched in the United States, and then in Europe.
Holloway has also commented that the new search technology Microsoft’s counting on will not only return URL’s, but also as many information relevant for the user as possible. Although they would have really liked to embed this engine into Windows, Microsoft will not do it, in order to avoid any antitrust lawsuits, but it will integrate the search feature into MSN Messenger and Hotmail.
Microsoft is currently offering MSN Search, a search engine whose market share is way behind that of the rivals from Google or Yahoo, and the company has always insisted on the performances of the new search feature included in Windows Vista.
The Reuters article about this issue can be
found here.
